A niche product needs a niche partner in Japan.
We support all market entry activities for overseas companies. We work as your team on the ground from Tokyo.
- 23countries supported
- 50+projects & operations supported
- 10+verticals supported
Three ways to work with us.
We cover early-phase activities, which are full of uncertainties, without a huge budget commitment.
Validate the fit.
Not sure if your product fits the Japanese market? Start here to understand the buyers' needs, and how we can help.
Research on your product and its buyers in Japan, checked in Tokyo → Spot workGet on-demand support.
Business and project status are too uncertain? No monthly commitment. When you need support, just ask us. We will take care of it.
A meeting, an on-site visit, expo booth support, or a full day of support → Hands-on executionHire a fractional team.
No need for a full-time team, but need someone to help on the ground? That's us.
Sales, customer success, marketing, and partner management, in one engagement that follows the problem →Practicality, documented.
Insights from our Japan market research, manuals you can follow on your own product, and comparisons of how AI models answer Japan market questions.
Browse the library →
We research to sell.
When the product solves the problem, it's sold. We follow the equation no matter what.
- 01Learn
Being religious about your product
The research should lead to sales, and at the same time, it should speak to the team. That starts with understanding the customer's product or service.
- 02Resonate
Seeing from the customer's view
We research the target customers meticulously, to know them better than they know themselves, so that the team can hone the offer from their point of view.
- 03Validate
Filling the gap
There is always a gap between products and the market or the end user. We will identify the gap to fill, or find another gap to be filled.
Customer centric, always.
A business must make its customers' lives and businesses better by solving their problems and filling the gap.
The person you'll actually work with.
Started at a listed logistics company in Japan, then moved into helping overseas businesses succeed here. Clients ranged from SMEs to Fortune 500 companies, across many industries. Founded Dorado in Tokyo in 2021.
- 15+ years in the Japan market
- Sets up the research for each product and reads every brief before it is sent
- Runs every engagement personally, in English, Japanese, and Mandarin
- Belief 01
What they want is not what they need.
A need is something the customer cannot live without. Companies live with problems that never justify a purchase.
- Belief 02
Embrace uncertainty.
All businesses are built on top of uncertainty. We see that as an opportunity for us to navigate the market better.
- Belief 03
Business lasts when both sides win.
商売は相手ありき: there is no deal without the other side. We don't do one-way pitches.
- Belief 04
Outsmart yesterday's success.
Markets, customers, targets, and partners change every time. Last quarter's playbook is a hypothesis again this quarter. We treat everything like our first project.
How we work and who we work with.
Our previous projects
The problem, what we did, and what changed. A Fortune 500 electronics manufacturer over two years, and a SaaS company over six months.
Our trusted partners
Vetted in real work, filling a named gap, and referred without hesitation. Forward Creative covers the Taiwan side of the corridor. 2GlobalMarkets covers the stage before entry.
Contact us
Get in touch with us to discuss how we can help.
