Packaged Software Company

Packaged Software Company


Our client, a packaged software company, had a previous partnership with a Japanese reseller that had been ineffective for over two years. They sought to shift to direct sales in Japan to accelerate performance. As a first step, they needed help generating sales qualified leads for their reseller.


We implemented a business development service tailored to their specific needs. This involved:

  • Sales collateral re-engineering: We conducted thorough research on the Japanese market and their home country value proposition, resulting in refined sales materials.
  • Redefined positioning: We established a clear and compelling position for their offering within the Japanese market.


The first month saw a 400% increase in sales-qualified leads. We continue to generate leads that align perfectly with their ideal target profile.


Minoru Shiina