Packaged Software Company
Challenge:
Our client, a packaged software company, had a previous partnership with a Japanese reseller that had been ineffective for over two years. They sought to shift to direct sales in Japan to accelerate performance. As a first step, they needed help generating sales qualified leads for their reseller.
Solution:
We implemented a business development service tailored to their specific needs. This involved:
- Sales collateral re-engineering: We conducted thorough research on the Japanese market and their home country value proposition, resulting in refined sales materials.
- Redefined positioning: We established a clear and compelling position for their offering within the Japanese market.
Outcome:
The first month saw a 400% increase in sales-qualified leads. We continue to generate leads that align perfectly with their ideal target profile.
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