System Development Company
Challenge:
Despite engaging with multiple marketing platforms in Japan, the generated leads did not meet the client's criteria for their core competencies.
Solution:
We provided a service that addressed their lead qualification issues:
- Redefined positioning and sales strategy: We adjusted their positioning and sales approach to reflect their strengths more accurately.
- Target sector and persona change: We identified and targeted the most suitable sector and persona for their offerings.
- Optimized channels and messages: We optimized their marketing channels and messaging to attract the right audience.
Outcome:
We achieved significant improvements in lead quality and alignment with the client's business objectives.