System Development Company

Challenge:

Despite engaging with multiple marketing platforms in Japan, the generated leads did not meet the client's criteria for their core competencies.

Solution:

We provided a service that addressed their lead qualification issues:

• Redefined positioning and sales strategy: We adjusted their positioning and sales approach to reflect their strengths more accurately.
  
• Target sector and persona change: We identified and targeted the most suitable sector and persona for their offerings.
  
• Optimized channels and messages: We optimized their marketing channels and messaging to attract the right audience.
  

Outcome:

We achieved significant improvements in lead quality and alignment with the client's business objectives.