Streamlining Japan Marketing Operations for a Fortune 500 Electronics Manufacturer

Client

A Fortune 500 global telecommunications and electronics manufacturer with APAC headquarters in Australia.

Glance

Over two years, Dorado served as the on-the-ground marketing operations partner in Japan, managing local agency relationships, executing five major campaigns across multiple channels, and doubling the client’s MQL output while supporting partner management and portal operations.

Issue

The client’s APAC headquarters managed Japan marketing operations remotely from Australia, creating a structural gap between regional strategy and local execution. The existing local agency had reliability issues that were undermining campaign quality and consistency. Beyond agency performance, Japan-specific requirements, platform rules, UI conventions, and compliance considerations made remote management genuinely difficult. APAC HQ recognized that hands-on Japanese-language support was not optional but essential, and needed a trusted local partner to bridge that gap.

Approach

Dorado embedded as the Japan-side marketing operations function, working directly with APAC HQ across three workstreams.

1. Audit the operations and agency landscape. Assessment of the existing agency relationship and local execution infrastructure, identifying gaps and establishing a reliable vendor baseline for ongoing campaign work.
2. Design localization strategy and campaign architecture. Development of Japan-specific campaign concepts and creative direction across multiple marketing initiatives, ensuring alignment with both APAC-level strategy and local market expectations.
3. Direct execution and manage the full partner ecosystem. Ongoing management of the local agency, partner relationships, and operational platforms including portal administration, ensuring APAC HQ had consistent visibility and control without requiring direct involvement in Japan-specific workflows.

Engagement ROI

Over a two-year engagement, Dorado executed five major marketing campaigns and maintained continuous operational support across agency direction, partner management, and platform operations. MQL volume doubled over the course of the engagement. By serving as a reliable, Japanese-fluent operational layer between APAC HQ and the local market, the client was able to maintain strategic oversight from Australia while achieving execution quality that remote management alone could not deliver.